Companies often take on a transformation journey in order to reach a variety of objectives, such as responding to external pressures, industry discontinuities, or macroeconomic forces. The main motivation behind this shift in the way companies operate is the need to stay competitive in a rapidly changing environment. The key drivers of digital transformation include reducing costs, increasing productivity, providing a better customer experience, and ensuring governance and compliance. Customer satisfaction is the key to success for any business, so the opportunity to improve the omnichannel customer experience is a great reason to start a digital transformation journey.
This involves strategically planning the use of technology to help reach overall business goals and objectives. To understand the current state of your company, plan the people, processes, and systems that support the delivery of your product or service to customers. In fact, a study by the BIE has revealed that the CEO is most likely to sponsor the program, since he plays the leading role in 41% of business transformations. It's essential that managers are aligned with the goals of the transformation and that they have the right capacity, data, and skills to motivate teams and achieve change.
Working across multiple departments will allow employees to share their knowledge and align their efforts towards a common goal. Before your company creates and follows a roadmap for digital transformation, you must first determine the objectives for your company's transformation. During the digital transformation, companies must implement an agile methodology and prepare teams to have an agile mindset. There are many reasons why a company might consider a transformation, such as new technologies, changes in the market, low profits and low turnover, or a merger and acquisition.
Companies face numerous growth opportunities when they adopt digital transformation to redefine their business models. Regardless of your digital transformation goals, a DAP tool like Whatfix can make it easier to achieve them. With the power of AI and other innovative digital tools, your company's digital transformation helps business leaders and front-line employees focus on more important tasks. Digital transformation involves changing business models, business processes, organizational culture, and domain.